Seven Universal Ethical Attributes: Courage, Loyalty, Justice, Respect, Hope, Honesty & Love Courage Courage is not only mastering fear, it is the ability to face difficulty or risk with integrity and honor. Loyalty Loyalty is being faithful to a person, group, or ideal based on understanding that we are all part of something greater than ourselves. Justice Justice is being guided by a balance of truth, reason, and fairness to all. Respect Respect is regard for all life on earth. It calls us to value all people and their contributions, viewpoints, and differences, such as culture, religion, age, race, and ability. Hope Hope guides our future through faith and aspiration, helping us to rise above selfishness and despair. Honesty Honesty is being truthful and honorable, the foundation for friendship and community. Love Love is deep care and concern for others, encompassing all the attributes. The more love we give, the richer we become.